Marketing & Student Recruitment Executive

Responsibilities:

• Develop and execute marketing strategies to attract student enrolments

• Manage digital marketing channels (social media, ads, campaigns, content)

• Generate leads through online and offline channels (events, partnerships, education fairs)

• Engage with prospective students and provide consultation on programs

• Convert inquiries into enrolments and achieve monthly recruitment targets

• Build partnerships with schools, agents, and education institutions

• Track campaign performance and optimize marketing efforts

• Maintain CRM database of leads, prospects, and enrolled students

Requirements:

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field

• Minimum 1–3 years of experience in marketing, sales, or student recruitment (education industry preferred)

• Strong understanding of digital marketing (social media, ads, content marketing)

• Proven ability to achieve sales or enrollment targets

• Good interpersonal and communication skills with the ability to engage prospective students

• Self-motivated, target-driven, and results-oriented

• Ability to work independently and as part of a team

• Proficiency in English and Mandarin (a MUST for handling international students)

• Familiarity with CRM tools and lead management systems is a plus