Senior Social Media & E-Commerce Marketing Executive

Job Scope

• Social Media Management
• Manage and grow the company’s social media presence across platforms, including:
• Facebook
• Instagram
• TikTok
• Xiaohongshu (XHS / 小红书)
• Responsibilities include:
• Develop and execute social media strategies aligned with brand and business objectives.
• Plan and manage monthly content calendars.
• Create engaging copy, captions and content concepts.
• Schedule and publish content across relevant platforms.
• Monitor and respond to community engagement, comments and enquiries where required.
• Identify and monitor social media trends, competitor activities and emerging content opportunities.
• Plan and execute social media campaigns and promotional activities.
• Monitor content performance and provide recommendations for improvement.
• Continuously optimise content strategies based on audience engagement and performance data.
• Content Strategy & Scriptwriting
• Develop content that effectively supports both brand awareness and business conversion.
• Responsibilities include:
• Develop creative content angles, campaign concepts and marketing ideas.
• Write engaging short-form video scripts for TikTok, Instagram Reels and Xiaohongshu.
• Create strong hooks, storytelling concepts and calls-to-action (CTAs).
• Develop promotional, educational and conversion-focused content.
• Adapt content according to the style, audience and best practices of different platforms.
• Translate products, services and marketing objectives into engaging content that resonates with the target audience.
• Brief and coordinate with designers, videographers, photographers and content creators.
• Ensure creative output is aligned with brand guidelines, campaign objectives and marketing goals.
• Note: You are not necessarily required to be a full-time designer or video editor. However, you should have a strong understanding of what effective content looks like and be able to provide clear and commercially focused creative briefs.
• E-Commerce Management
• Manage and support the growth of the company’s e-commerce platforms, including:
• Shopee
• Lazada
• TikTok Shop
• Responsibilities include:
• Optimise product listings, titles and descriptions.
• Plan product visuals, carousels and supporting content.
• Coordinate and support platform campaigns and promotional activities.
• Set up and manage vouchers, bundles and promotional mechanics.
• Improve store merchandising and product presentation.
• Coordinate campaign assets and promotional materials.
• Monitor store performance and key sales metrics.
• Identify opportunities to improve product visibility, conversion and sales.
• Work closely with internal teams to ensure product information, promotions and campaign activities are updated accurately.
• Marketing Performance & Growth
• Take a results-driven approach to marketing and continuously evaluate the commercial impact of marketing activities.
• You will be expected to monitor and analyse:
• Reach and impressions
• Engagement rates
• Audience and follower growth
• Video views and retention
• Click-through rates
• Website traffic
• Leads and customer enquiries
• E-commerce conversion rates
• Sales generated through marketing activities
• Campaign performance and ROAS, where applicable
• Responsibilities include:
• Prepare regular marketing and performance reports.
• Analyse campaign and content performance to identify areas for improvement.
• Recommend and implement optimisation strategies based on data and results.
• Identify opportunities to improve customer acquisition, engagement, conversion and sales.
• Work towards marketing activities that contribute directly to business growth and revenue.
• Requirements:
• Minimum 3 years of experience in Social Media, Digital Marketing, Content Marketing and/or E-Commerce.
• Strong hands-on experience managing social media platforms, particularly Meta, TikTok and Xiaohongshu (XHS).
• Experience managing or supporting e-commerce platforms such as Shopee, Lazada and/or TikTok Shop.
• Strong copywriting and content writing skills.
• Good short-form video content planning and scriptwriting abilities.
• Strong understanding of current social media trends and consumer behaviour.
• Ability to develop content for both brand-building and conversion purposes.
• Experience managing multiple brands, campaigns or projects simultaneously.
• Good communication, coordination and stakeholder management skills.
• Strong organisational and time-management skills.
• Ability to work independently and take initiative without requiring constant supervision.
• A data-driven and commercially focused mindset.
• Ability to analyse marketing performance and make recommendations based on results.
• Added Advantage
• Candidates with experience in the following areas will have an added advantage:
• Meta Ads and/or TikTok Ads
• Influencer, KOL and KOC campaigns
• Affiliate marketing
• Live commerce and livestream campaigns
• FMCG, Beauty, Wellness or Lifestyle brands
• AI tools for marketing and content creation
• Canva, CapCut or basic creative and video editing tools

What you get

• Work style: Office
• Working days: Monday – Friday
• EPF, SOCSO & EIS
• Near public transport (MRT)

Interested? Click Apply Now and send your CV — no account needed.