Senior Social Media & E-Commerce Marketing Executive

Responsibilities:

1. Social Media Management

Manage and grow the company’s social media presence across platforms, including:

• Facebook

• Instagram

• TikTok

• Xiaohongshu (XHS / 小红书)

Responsibilities include:

• Develop and execute social media strategies aligned with brand and business objectives.

• Plan and manage monthly content calendars.

• Create engaging copy, captions and content concepts.

• Schedule and publish content across relevant platforms.

• Monitor and respond to community engagement, comments and enquiries where required.

• Identify and monitor social media trends, competitor activities and emerging content opportunities.

• Plan and execute social media campaigns and promotional activities.

• Monitor content performance and provide recommendations for improvement.

• Continuously optimise content strategies based on audience engagement and performance data.

2. Content Strategy & Scriptwriting

Develop content that effectively supports both brand awareness and business conversion.

Responsibilities include:

• Develop creative content angles, campaign concepts and marketing ideas.

• Write engaging short-form video scripts for TikTok, Instagram Reels and Xiaohongshu.

• Create strong hooks, storytelling concepts and calls-to-action (CTAs).

• Develop promotional, educational and conversion-focused content.

• Adapt content according to the style, audience and best practices of different platforms.

• Translate products, services and marketing objectives into engaging content that resonates with the target audience.

• Brief and coordinate with designers, videographers, photographers and content creators.

• Ensure creative output is aligned with brand guidelines, campaign objectives and marketing goals.

Note: You are not necessarily required to be a full-time designer or video editor. However, you should have a strong understanding of what effective content looks like and be able to provide clear and commercially focused creative briefs.

3. E-Commerce Management

Manage and support the growth of the company’s e-commerce platforms, including:

• Shopee

• Lazada

• TikTok Shop

Responsibilities include:

• Optimise product listings, titles and descriptions.

• Plan product visuals, carousels and supporting content.

• Coordinate and support platform campaigns and promotional activities.

• Set up and manage vouchers, bundles and promotional mechanics.

• Improve store merchandising and product presentation.

• Coordinate campaign assets and promotional materials.

• Monitor store performance and key sales metrics.

• Identify opportunities to improve product visibility, conversion and sales.

• Work closely with internal teams to ensure product information, promotions and campaign activities are updated accurately.

4. Marketing Performance & Growth

Take a results-driven approach to marketing and continuously evaluate the commercial impact of marketing activities.

You will be expected to monitor and analyse:

• Reach and impressions

• Engagement rates

• Audience and follower growth

• Video views and retention

• Click-through rates

• Website traffic

• Leads and customer enquiries

• E-commerce conversion rates

• Sales generated through marketing activities

• Campaign performance and ROAS, where applicable

Responsibilities include:

• Prepare regular marketing and performance reports.

• Analyse campaign and content performance to identify areas for improvement.

• Recommend and implement optimisation strategies based on data and results.

• Identify opportunities to improve customer acquisition, engagement, conversion and sales.

• Work towards marketing activities that contribute directly to business growth and revenue.

Requirements:

• Minimum 3 years of experience in Social Media, Digital Marketing, Content Marketing and/or E-Commerce.

• Strong hands-on experience managing social media platforms, particularly Meta, TikTok and Xiaohongshu (XHS).

• Experience managing or supporting e-commerce platforms such as Shopee, Lazada and/or TikTok Shop.

• Strong copywriting and content writing skills.

• Good short-form video content planning and scriptwriting abilities.

• Strong understanding of current social media trends and consumer behaviour.

• Ability to develop content for both brand-building and conversion purposes.

• Experience managing multiple brands, campaigns or projects simultaneously.

• Good communication, coordination and stakeholder management skills.

• Strong organisational and time-management skills.

• Ability to work independently and take initiative without requiring constant supervision.

• A data-driven and commercially focused mindset.

• Ability to analyse marketing performance and make recommendations based on results.

Added Advantage

Candidates with experience in the following areas will have an added advantage:

• Meta Ads and/or TikTok Ads

• Influencer, KOL and KOC campaigns

• Affiliate marketing

• Live commerce and livestream campaigns

• FMCG, Beauty, Wellness or Lifestyle brands

• AI tools for marketing and content creation

• Canva, CapCut or basic creative and video editing tools