Senior Social Media & E-Commerce Marketing Executive
Responsibilities:
1. Social Media Management
Manage and grow the company’s social media presence across platforms, including:
TikTok
Xiaohongshu (XHS / 小红书)
Responsibilities include:
Develop and execute social media strategies aligned with brand and business objectives.
Plan and manage monthly content calendars.
Create engaging copy, captions and content concepts.
Schedule and publish content across relevant platforms.
Monitor and respond to community engagement, comments and enquiries where required.
Identify and monitor social media trends, competitor activities and emerging content opportunities.
Plan and execute social media campaigns and promotional activities.
Monitor content performance and provide recommendations for improvement.
Continuously optimise content strategies based on audience engagement and performance data.
2. Content Strategy & Scriptwriting
Develop content that effectively supports both brand awareness and business conversion.
Responsibilities include:
Develop creative content angles, campaign concepts and marketing ideas.
Write engaging short-form video scripts for TikTok, Instagram Reels and Xiaohongshu.
Create strong hooks, storytelling concepts and calls-to-action (CTAs).
Develop promotional, educational and conversion-focused content.
Adapt content according to the style, audience and best practices of different platforms.
Translate products, services and marketing objectives into engaging content that resonates with the target audience.
Brief and coordinate with designers, videographers, photographers and content creators.
Ensure creative output is aligned with brand guidelines, campaign objectives and marketing goals.
Note: You are not necessarily required to be a full-time designer or video editor. However, you should have a strong understanding of what effective content looks like and be able to provide clear and commercially focused creative briefs.
3. E-Commerce Management
Manage and support the growth of the company’s e-commerce platforms, including:
Shopee
Lazada
TikTok Shop
Responsibilities include:
Optimise product listings, titles and descriptions.
Plan product visuals, carousels and supporting content.
Coordinate and support platform campaigns and promotional activities.
Set up and manage vouchers, bundles and promotional mechanics.
Improve store merchandising and product presentation.
Coordinate campaign assets and promotional materials.
Monitor store performance and key sales metrics.
Identify opportunities to improve product visibility, conversion and sales.
Work closely with internal teams to ensure product information, promotions and campaign activities are updated accurately.
4. Marketing Performance & Growth
Take a results-driven approach to marketing and continuously evaluate the commercial impact of marketing activities.
You will be expected to monitor and analyse:
Reach and impressions
Engagement rates
Audience and follower growth
Video views and retention
Click-through rates
Website traffic
Leads and customer enquiries
E-commerce conversion rates
Sales generated through marketing activities
Campaign performance and ROAS, where applicable
Responsibilities include:
Prepare regular marketing and performance reports.
Analyse campaign and content performance to identify areas for improvement.
Recommend and implement optimisation strategies based on data and results.
Identify opportunities to improve customer acquisition, engagement, conversion and sales.
Work towards marketing activities that contribute directly to business growth and revenue.
Requirements:
Minimum 3 years of experience in Social Media, Digital Marketing, Content Marketing and/or E-Commerce.
Strong hands-on experience managing social media platforms, particularly Meta, TikTok and Xiaohongshu (XHS).
Experience managing or supporting e-commerce platforms such as Shopee, Lazada and/or TikTok Shop.
Strong copywriting and content writing skills.
Good short-form video content planning and scriptwriting abilities.
Strong understanding of current social media trends and consumer behaviour.
Ability to develop content for both brand-building and conversion purposes.
Experience managing multiple brands, campaigns or projects simultaneously.
Good communication, coordination and stakeholder management skills.
Strong organisational and time-management skills.
Ability to work independently and take initiative without requiring constant supervision.
A data-driven and commercially focused mindset.
Ability to analyse marketing performance and make recommendations based on results.
Added Advantage
Candidates with experience in the following areas will have an added advantage:
Meta Ads and/or TikTok Ads
Influencer, KOL and KOC campaigns
Affiliate marketing
Live commerce and livestream campaigns
FMCG, Beauty, Wellness or Lifestyle brands
AI tools for marketing and content creation
Canva, CapCut or basic creative and video editing tools
Remuneration packages:
Salary: RM4,500 – RM6,000 + Performance / Sales Commission
Employment Type: Full-Time
Working Arrangement: On-site
EPF, SOCSO, EIS
Benefit:
Allowance:
Working Days/ Hours:
Working hour : 11am to 8pm – Monday and Thursday (work in office)
Friday to Saturday half day (work from home)
If good performance
Monday and Wednesday (work in office)
Thursday to Saturday half day (work from home)