Social Media Specialist

Position : Social Media Specialist
Location: Petaling Jaya , Selangor

Responsibilities:

  • Prepare creative content ideas that speaks to the heart of the target audience.

  • Write persuasive and on-brand copy for posts and captions that resonate with the target audience.

  • Work in tandem with the design team to produce compelling ad creatives.

  • Develop and execute strategic social media campaigns across Instagram, Facebook ,TikTok and XHS (XiaoHongShu).

  • Ensuring timely and consistent posting.

  • Manage and optimize advertising campaigns across various platforms to achieve KPIs such as Return on Ad Spend (ROAS) and Cost Per Lead (CPL)

  • Utilize Meta Ad Manager to closely monitor campaign performance, gather data, and derive actionable insights to continually refine and improve campaign strategies

  • Prepare regular reports and insights to client on campaign performance, ROI, and key metrics

  • Manage day-to-day handling of all social media channels such as Facebook, Instagram, TikTok and XHS.

  • Liaise with clients and coordinate with the internal team to ensure clients’ goals are achieved

  • Stay ahead of the curve by monitoring industry trends, algorithm updates, and emerging social media tools to keep your strategies cutting-edge.

Requirements:

  • Bachelor’s degree in Marketing, Business, Mass Communication, Advertising or any related field

  • At least ONE (1) year experience in managing Facebook Ads campaign with a track record of driving results

  • Must be proficient in written and verbal communication in English and Mandarin; proficiency in Bahasa Melayu will be added advantage

  • In-depth understanding of digital advertising platforms, algorithms, and targeting options

  • Strong analytical skills and proficiency in using Meta Ads Manager

  • Strong marketing sense is needed to stay alert to the latest market trends

  • Excellent strategic thinking and problem solving ability.

  • Preferable if have experience in XHS(XiaoHongShu) platform and attach portfolio show proven results

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