Social Media Specialist
Position : Social Media Specialist
Location: Petaling Jaya , Selangor
Responsibilities:
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Prepare creative content ideas that speaks to the heart of the target audience.
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Write persuasive and on-brand copy for posts and captions that resonate with the target audience.
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Work in tandem with the design team to produce compelling ad creatives.
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Develop and execute strategic social media campaigns across Instagram, Facebook ,TikTok and XHS (XiaoHongShu).
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Ensuring timely and consistent posting.
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Manage and optimize advertising campaigns across various platforms to achieve KPIs such as Return on Ad Spend (ROAS) and Cost Per Lead (CPL)
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Utilize Meta Ad Manager to closely monitor campaign performance, gather data, and derive actionable insights to continually refine and improve campaign strategies
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Prepare regular reports and insights to client on campaign performance, ROI, and key metrics
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Manage day-to-day handling of all social media channels such as Facebook, Instagram, TikTok and XHS.
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Liaise with clients and coordinate with the internal team to ensure clients’ goals are achieved
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Stay ahead of the curve by monitoring industry trends, algorithm updates, and emerging social media tools to keep your strategies cutting-edge.
Requirements:
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Bachelor’s degree in Marketing, Business, Mass Communication, Advertising or any related field
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At least ONE (1) year experience in managing Facebook Ads campaign with a track record of driving results
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Must be proficient in written and verbal communication in English and Mandarin; proficiency in Bahasa Melayu will be added advantage
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In-depth understanding of digital advertising platforms, algorithms, and targeting options
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Strong analytical skills and proficiency in using Meta Ads Manager
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Strong marketing sense is needed to stay alert to the latest market trends
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Excellent strategic thinking and problem solving ability.
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Preferable if have experience in XHS(XiaoHongShu) platform and attach portfolio show proven results