Performance Marketing - WFH (Native Mandarin speakers)

RESPONSIBILITIES:

1. Planning & Execution of Paid Campaigns

• Plan, set up, and manage paid media campaigns on meta platforms & Google

1. Performance Optimization

• Monitor real-time ad performance daily.

• Perform A/B testing on ad creatives, copies, and landing pages.

• Optimize campaigns based on key metrics: CTR, CPC, CPM, CPA, ROAS.

1. Campaign Reporting & Insights

• Generate weekly and monthly performance reports using Meta Business Suite, Google Analytics, and Google Ads dashboard.

• Analyze campaign data to provide insights and strategic recommendations.

• Present results clearly to internal teams or clients, highlighting wins and improvements.

1. Collaboration with Creative & Content Teams

• Coordinate with designers and copywriters to develop high-performing creatives.

• Ensure brand consistency while maximizing ad effectiveness.

1. Budget & Forecast Management

• Monitor ad spend closely and ensure campaigns stay within allocated budgets.

• Forecast monthly spending and expected lead/conversion targets.

1. Lead Quality Monitoring

• Work closely with sales or CRM teams to assess the quality of leads generated.

• Adjust targeting or messaging to improve lead relevance and conversion potential.

REQUIREMENTS:

• Possess a Degree in marketing, business or related.

• 2-5 years of relevant working experience in performance marketing.

• Experience and familiarity in planning, set up, and managing paid media campaigns.

• Hands-on experience with digital marketing platforms including Meta Ads Manager, Google Ads, and Google Analytics (GA4) is highly preferred.

• Self-motivated, proactive, meticulous, adaptable to a fast pace work environment with tight deadlines.

• Willingness to learn, pleasant attitude, good work ethics and a great team player.

• Good time and project management skills.

• Good interpersonal and presentation skills.

• Proficient in written and spoken English and Mandarin, BM will be added advantage.